The diverse nature of India is a subject of fascination for most foreigners.This is the land of opportunities amidst the political world filled with scams. We in India are used to it simply because its all around us – depressing slums right next to posh residential areas, stories of opulence grabbing headlines along with those of extreme poverty.
Rightly said the Urban Indians are more pseudo Americans than Indians coz we are more bothered about MC Donald's burger price than the cereal prices sky rocketing, we are more bothered about Obama's reaction to middle east problem than PM's response to 2G scam, we are more interested in getting the Barbie and Disney's of the world for out kids than reading out stories from Chandamama or Ramayana.On the contrary the Rural India, the so called Bharat behaves differently.
As consumers too, the diversity is apparent – glucose biscuits could very well be the only breakfast some can afford while there is a market for luxury brands too. India’s consumer buying power – 101 BMWs booked in one day in Aurangabad or the celebration of opulence through TV programmes like ‘Shaadi 3 crore ki‘ have made the news rounds.
Rightly said the Urban Indians are more pseudo Americans than Indians coz we are more bothered about MC Donald's burger price than the cereal prices sky rocketing, we are more bothered about Obama's reaction to middle east problem than PM's response to 2G scam, we are more interested in getting the Barbie and Disney's of the world for out kids than reading out stories from Chandamama or Ramayana.On the contrary the Rural India, the so called Bharat behaves differently.
As consumers too, the diversity is apparent – glucose biscuits could very well be the only breakfast some can afford while there is a market for luxury brands too. India’s consumer buying power – 101 BMWs booked in one day in Aurangabad or the celebration of opulence through TV programmes like ‘Shaadi 3 crore ki‘ have made the news rounds.
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