A study by Sybil S. Yang, Sheryl E. Kimes Ph.D., and Mauro M. Sessarego of Cornell University, $ or Dollars: Effects of Menu-price Formats on Restaurant Checks, looked at several common restaurant price display techniques:
- Numerical with Dollar Sign: $12.00
- Numerical without Dollar Sign or Decimals: 12.
- Written: twelve dollars
The researchers expected that the written/scripted prices would perform best, but they found that the guests with the simple numeral prices spent significantly more than the other two groups.
So result is simple no more currency signs just a number you need to grow you profits...............
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