The most overrated and under worked ad's you get to see,during the Diwali season and the worst part is that every second ad seems the same. The main ingredients of creating a Diwali ad are diya and happy family image with colorful lights in the back ground. From apparel to sweets to consumer durable to Cars, every brand would follow the same tried and tested model year after year. And so, over the years, the one line brief of 'Link brand to Diwali' became the scourge of creative teams across the country.
So here's an out-of-the-box solution - a headline template that could be used forever and ever.
(L suresh conceptualized this frame work in one of his article and is quite interesting too.......)
"This festive season, ............... the/your ................. with ........................"
To fill in the blanks, he created a little table with three rows, each of which applied to one blank.
Now, a mix-n-match of a random word from each of the rows could result in an option. For instance, a line for a retail brand could be: "This festive season, celebrate your style with the perfect wardrobe", or, "This festive season, brighten up your life with Brand X".
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